Men’s Basketball Rebrand 2026

As part of my design role with Montana State Athletics, I had the opportunity be the creative director in the development of a refreshed visual identity for the men's basketball program heading into the 2026–27 season.

My goal was to build on the program's established identity, while creating . The rebrand focuses on consistency, dynamic compositions, and a semi-templated visual language that can be carried across game days, lineups, player awards, and other social media content.

This project gave me the opportunity to take on the role of a creative director and develop a system that balances visual impact with consistency and functionality.